{"id":9300,"date":"2023-03-21T13:12:55","date_gmt":"2023-03-21T12:12:55","guid":{"rendered":"https:\/\/footprintchallenge.nl\/for-organisations\/customer-stories\/friesland-campina\/"},"modified":"2025-02-11T15:06:39","modified_gmt":"2025-02-11T14:06:39","slug":"friesland-campina","status":"publish","type":"page","link":"https:\/\/footprintchallenge.nl\/en\/friesland-campina\/","title":{"rendered":"FrieslandCampina"},"content":{"rendered":"\t\t
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Testimonial<\/h1>\n

FrieslandCampina<\/h2>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\u201cA fun, positive way to engage in sustainability.\u201d<\/h3>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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During the FrieslandCampina, we challenged employees from all over the world to take steps together for a better planet. More than 2,000 employees from 28 countries accepted the challenge. In 40 days, they took more than 60,000 sustainable actions to reduce their footprint, increase their handprint and contribute to a more sustainable FrieslandCampina. Together with the FrieslandCampina team, we look back on the challenge. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Peter Boterman<\/strong>
Corporate Director Sustainability<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Why did you organise the FrieslandCampina Footprint Challenge?
<\/strong>Peter: \u201cBy organising the Footprint Challenge we want to activate and engage our employees worldwide in the impact of their behaviour on the planet. In this way we created awareness of our company\u2019s impact on the planet and motivate people to contribute to our sustainability goals.\u201d<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Esther: \u201cSustainability is an important theme for FrieslandCampina. We think it\u2019s important to bring sustainability to the attention of our employees in an interactive and positive way. The Footprint Challenge was a perfect fit.\u201d<\/p>\n

What did you hope to achieve?
<\/strong>Esther: \u201cWe hoped to create more awareness among our employees about the theme of sustainability, but we also wanted to actually do something, to actually contribute to a sustainable future.\u201d<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Esther van Laar<\/strong>
Internal Communication Specialist<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\u201cAn astonishing result that has exceeded my expectations.\u201d<\/h3>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Roger Loo<\/strong>
Vice-President FrieslandCampina Professional<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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How did you feel about participating in the FrieslandCampina Footprint Challenge?
<\/strong>Roger: \u201cIt\u2019s such an important topic, and sometimes you feel like you can\u2019t make the impact you want, or you just don\u2019t know where to start. The Footprint Challenge was an excellent way for me to reduce my footprint, by learning simple things that make a difference! I\u2019m so glad I took part, not just as an ambassador, but simply because we all have to contribute to make a difference for our future generations!\u201d<\/p>\n

Esther: \u201cI thought it was a fun, positive way to engage in sustainability. It gave me a lot of insights and, above all, showed that I can contribute to a sustainable future with relatively simple actions. Due to the duration of the challenge, it also helped me to turn the actions into a new habits.\u201d<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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What has the FrieslandCampina Footprint Challenge meant for you as an organisation and for your employees?
<\/strong>Esther: \u201cThe Footprint Challenge has been received very positively by our employees. Many participated actively and during the period of the challenge it was very alive. We also saw this reflected in our internal communication channels such as the Yammer community. Even after the challenge, we see that employees keep working on it and encourage us to organise the challenge again next year.\u201d<\/p>\n

What do you think of the result of the FrieslandCampina Footprint Challenge?
<\/strong>Peter: \u201cThe fact that 2,000 employees worldwide passionately participated is an astonishing result that has exceeded my expectations. It shows that FrieslandCampina employees embody our purpose \u201cnourishing by nature\u201d and have a strong drive to make a positive contribution to our planet, our people and society.\u201d<\/p>\n

Esther: \u201cBoth the figures and the sentiment among employees were very positive. With more than 2,000 participants, we have reduced our footprint by 346 hectares on an annual basis, an amazing result! And more importantly, participants have been made to think and have developed new habits to continuously contribute to a sustainable future.\u201d<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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What are you most proud of?
<\/strong>Esther: \u201cI am most proud of the fact that with the challenge we have mobilized many employees, spread over all our locations worldwide, and that there were so many active participants that it really lived among the employees.\u201d<\/p>\n

Renske: \u201cI am very proud of the efforts and enthusiasm of colleagues all over the world who have participated! I am also surprised by the many great examples that have been shared in the Footprint Community: so nice to see how everyone has taken actions in its own way to live more sustainably!\u201d<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Renske Akerboom<\/strong>
Senior Communication Specialist<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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What do you think of the way we organised the challenge?
<\/strong>Esther: \u201cI am very positive about the collaboration. You were always there when needed, you managed the programme smoothly and the sessions were always well prepared. In addition, we could build on the content you provided and we always knew that the Footprint Community was managed even on weekends.\u201d<\/p>\n

Renske: \u201cMiriam and Laura are very professional and knowledgeable. They have really unburdened us in the collaboration: they respond very quickly, think along well and have guided the participants with great passion and enthusiasm.\u201d<\/p>\n

Would you recommend other organizations to participate in a Footprint Challenge?
<\/strong>Esther: \u201cAbsolutely, it\u2019s a fun, playful way to bring sustainability to the attention of employees.\u201d<\/p>\n

Renske: \u201cI definitely recommend that! It helped us to create more awareness about sustainability among our employees. Thanks to the Footprint Challenge, we as FrieslandCampina employees have stepped up together for a better planet!\u201d<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\u201cI learned new ways to live sustainably. It was nice to see that I am not the only one facing challenges and that I had the opportunity to learn from others.\u201d<\/div>

Participant FrieslandCampina<\/p>\n<\/div><\/div><\/div><\/div>

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\"The impact of this challenge was huge! I am positively surprised by how much I learnt and I can truly say that participating in this challenge has changed my life for the better.\u201d<\/div>

Participant FrieslandCampina<\/p>\n<\/div><\/div><\/div><\/div>

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\u201cVery nice tool and very friendly way to motivate people. I didn't feel judged for how I did things, but was motivated to do better now!\" <\/div>

Participant FrieslandCampina<\/p>\n<\/div><\/div><\/div><\/div>

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\u201cNice to see so many persons across the globe joining. This supports the feeling of joining forces on this topic.\u201d <\/div>

Participant FrieslandCampina<\/p>\n<\/div><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Testimonial FrieslandCampina \u201cA fun, positive way to engage in sustainability.\u201d During the FrieslandCampina, we challenged employees from all over the world to take steps together for a better planet. More than 2,000 employees from 28 countries accepted the challenge. In 40 days, they took more than 60,000 sustainable actions to reduce their footprint, increase their […]<\/p>\n","protected":false},"author":6,"featured_media":9137,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"class_list":["post-9300","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nFrieslandCampina - Footprint Challenge<\/title>\n<meta name=\"description\" content=\"During the FrieslandCampina, we challenged employees from all over the world to take steps together for a better planet.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/footprintchallenge.nl\/en\/friesland-campina\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"FrieslandCampina - Footprint Challenge\" \/>\n<meta property=\"og:description\" content=\"During the FrieslandCampina, we challenged employees from all over the world to take steps together for a better planet.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/footprintchallenge.nl\/en\/friesland-campina\/\" \/>\n<meta property=\"og:site_name\" content=\"Footprint Challenge\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/footprintchallenge\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-11T14:06:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/footprintchallenge.nl\/wp-content\/uploads\/2023\/02\/Logo-FrieslandCampina.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1418\" \/>\n\t<meta property=\"og:image:height\" content=\"751\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@TeamFootprint\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/footprintchallenge.nl\\\/en\\\/friesland-campina\\\/\",\"url\":\"https:\\\/\\\/footprintchallenge.nl\\\/en\\\/friesland-campina\\\/\",\"name\":\"FrieslandCampina - 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